How does it work? A design is printed with a CMYK-W toner laser printer containing powdered plastisol ink. The design is then transfered and cured onto the garment or substrate. In some cases a design is printed onto the film and a whole design is transferred, and other times each color is cut and applied separately.
Pros: Looks like screen print, very vidid in color and easier to run a small volume.
Cons: Artwork takes time to get setup and production ready, not as long lasting as screen print. Ink and papers are more expensive than screen ink. May need to "rasterize" larger designs which puts small lines through the transfer so water can move through it when washing.
Note: Used for low quantity runs where DTG or Screen Print are not suitable, and name/number blocks on jerseys.